Lead & Client Nurturing
Are you losing qualified prospects and clients due to lack of attention?
Companies engaged in technical and complex sales typically have a sales cycle of between 6 months and 3 years. However, due to the current economy many other markets are experiencing longer sales cycles as well. For each of these companies, short-sighted marketing strategies have limited effectiveness - a sustained lead management strategy is required to keep the business top-of-mind until the prospect is ready to buy.
Qualified leads and clients may not be ready to buy immediately but if they can be engaged in a conversation around a company's products or services, you will be top-of-mind when they are ready to buy. Enrolling prospects into an opt-in automated nurturing track gives you the ability to track and measure which lead generation efforts are most effective in producing qualified leads that convert to a sale.
Our lead nurturing services include:
Strategy and Sales IntegrationOngoing Analysis & Support
- Lead qualification & scoring
- Automated program development – personalized integration of email, direct mail and/or phone dialogue
- CRM & nurturing software setup and integration
- Coordination with sales to facilitate the lead hand-off
- Recommendations based on web analytics
- Newsletters
- Email campaigns
- Development and/or re-packaging of existing sales materials into resources that are *relevant* and useful to your prospects and clients
